Skip to Main content Skip to Navigation
Reports

La mesure et le pilotage de la performance des actions commerciales et marketing

Document type :
Reports
Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00601016
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Thursday, June 16, 2011 - 2:27:53 PM
Last modification on : Saturday, June 25, 2022 - 10:52:21 AM

Identifiers

  • HAL Id : hal-00601016, version 1

Collections

HEC | LARA

Citation

Hélène Löning, Madeleine Besson, Eliane Karsaklian. La mesure et le pilotage de la performance des actions commerciales et marketing. 1997. ⟨hal-00601016⟩

Share

Metrics

Record views

112