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La mesure et le pilotage de la performance des actions commerciales et marketing

Hélène Löning 1 Madeleine Besson Eliane Karsaklian
1 HEC Paris - Recherche - Hors Laboratoire
Keywords : mesure pilotage performance actions commerciales marketing
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Reports
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https://hal-hec.archives-ouvertes.fr/hal-00601016
Contributor : Antoine Haldemann <>
Submitted on : Thursday, June 16, 2011 - 2:27:53 PM
Last modification on : Wednesday, April 15, 2020 - 2:26:19 PM

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  • HAL Id : hal-00601016, version 1

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Hélène Löning, Madeleine Besson, Eliane Karsaklian. La mesure et le pilotage de la performance des actions commerciales et marketing. 1997. ⟨hal-00601016⟩

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