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Understanding Corporate Identity: The French School of Thought

Bertrand Moingeon 1 Bernard Ramanantsoa 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : thought French School Corporate Identity
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Reports
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https://hal-hec.archives-ouvertes.fr/hal-00601005
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Thursday, June 16, 2011 - 2:06:09 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00601005, version 1

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HEC | PARISTECH | CNRS | LARA

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Bertrand Moingeon, Bernard Ramanantsoa. Understanding Corporate Identity: The French School of Thought. 1997. ⟨hal-00601005⟩

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