Understanding Corporate Identity: The French School of Thought

Reports Year :

(1) , (1)

1

Bertrand Moingeon

Bernard Ramanantsoa

Corporate Identity French School thought

Humanities and Social Sciences Business administration Strategy and business policy

https://hal-hec.archives-ouvertes.fr/hal-00601005

Submitted on : Thursday, June 16, 2011-2:06:09 PM

Last modification on : Tuesday, February 7, 2023-2:44:46 PM

hal-00601005 , version 1 (16-06-2011)

Bertrand Moingeon, Bernard Ramanantsoa. Understanding Corporate Identity: The French School of Thought. 1997. ⟨hal-00601005⟩