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Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes

Abstract : The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.
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https://hal-hec.archives-ouvertes.fr/hal-00597026
Contributor : Antoine Haldemann <>
Submitted on : Monday, May 30, 2011 - 8:52:13 PM
Last modification on : Friday, September 16, 2016 - 3:21:28 PM

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  • HAL Id : hal-00597026, version 1

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Gilles Laurent, Bernard Dubois, Sandor Czellar. Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes. 2011. ⟨hal-00597026⟩

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