Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes - Archive ouverte HAL Access content directly
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Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes

(1) , ,
1
Bernard Dubois
  • Function : Author
Sandor Czellar
  • Function : Author
  • PersonId : 831362

Abstract

The very nature of luxury goods, the variety of consumption situations and the everlasting philosophical debate over luxury lead to particularly complex and ambivalent consumer attitudes, as evidenced by a first study based on the content analysis of in-depth interviews. A second study, based on surveys in twenty countries using finite mixture modeling, identifies three types of consumer rapport to luxury.
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Dates and versions

hal-00597026 , version 1 (30-05-2011)

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  • HAL Id : hal-00597026 , version 1

Cite

Gilles Laurent, Bernard Dubois, Sandor Czellar. Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes. 2011. ⟨hal-00597026⟩

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