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Measuring and Modeling the (limited) Consistency of Free Choice Attitude Questions

Abstract : On average, respondents who give a positive answer to a binary free choice attitude question are NOT more likely, if surveyed again, to respond positively than to response negatively. However, stronger brands obtain more repeated positive answers. Our model shows why these two effects have to happen, even though all brands in a category benefit from the same reliability.
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https://hal-hec.archives-ouvertes.fr/hal-00597025
Contributor : Antoine Haldemann <>
Submitted on : Monday, May 30, 2011 - 8:45:29 PM
Last modification on : Friday, September 16, 2016 - 3:21:28 PM

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  • HAL Id : hal-00597025, version 1

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Gilles Laurent, Cam Rungie, Fransesca Dall'Olmo Riley, Donald Morrison, Tirthankar Roy. Measuring and Modeling the (limited) Consistency of Free Choice Attitude Questions. 2011. ⟨hal-00597025⟩

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