Marketing models for a banking group

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Hervé Thiriez

HEC Paris - Recherche - Hors Laboratoire

Marketing models banking

https://hal-hec.archives-ouvertes.fr/hal-00593067

Submitted on : Friday, May 13, 2011-11:50:17 AM

Last modification on : Saturday, June 25, 2022-10:51:59 AM

hal-00593067 , version 1 (13-05-2011)

Hervé Thiriez. Marketing models for a banking group. 1977. ⟨hal-00593067⟩

HEC LARA

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