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Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound

Abstract : For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.
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https://hal-hec.archives-ouvertes.fr/hal-00592024
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, May 10, 2011 - 5:42:29 PM
Last modification on : Friday, September 16, 2016 - 3:21:28 PM

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  • HAL Id : hal-00592024, version 1

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Thierry Lageat, Sandor Czellar, Gilles Laurent. Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound. 2011. ⟨hal-00592024⟩

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