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Interest Alignment and Competitive Advantage

Abstract : This paper articulates a theory of the conditions under which the alignment between individual and collective interests generates sustainable competitive advantage. The theory is based on the influence of tacitness, context-specificity and casual ambiguity in the determinants of different types of motivation (extrinsic, normative intrinsic and hedonic intrinsic), under varying conditions of environmental dynamism. The analysis indicates the need to consider mitivational processes as a complement to current resource and competence-based approaches in a comprehensive theory of competitive advantage.
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Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Sunday, April 17, 2011 - 5:45:22 PM
Last modification on : Tuesday, November 16, 2021 - 5:26:20 AM


  • HAL Id : hal-00586549, version 1



Oliver Gottschalg, Maurizio Zollo. Interest Alignment and Competitive Advantage. 2011. ⟨hal-00586549⟩



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