Mood Matching: The Importance of Fit between Moods Elicited by Media Content and Advertisements - HEC Paris - École des hautes études commerciales de Paris Access content directly
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Mood Matching: The Importance of Fit between Moods Elicited by Media Content and Advertisements

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hal-00581770 , version 1 (31-03-2011)

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  • HAL Id : hal-00581770 , version 1

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Joseph Lajos, Nailya Ordabayeva, Amitava Chattopadhyay. Mood Matching: The Importance of Fit between Moods Elicited by Media Content and Advertisements. 2008. ⟨hal-00581770⟩

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