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Mood Matching: The Importance of Fit between Moods Elicited by Media Content and Advertisements

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https://hal-hec.archives-ouvertes.fr/hal-00581770
Contributor : Antoine Haldemann <>
Submitted on : Thursday, March 31, 2011 - 4:54:22 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00581770, version 1

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Joseph Lajos, Nailya Ordabayeva, Amitava Chattopadhyay. Mood Matching: The Importance of Fit between Moods Elicited by Media Content and Advertisements. 2008. ⟨hal-00581770⟩

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