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Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations

Wolfgang Ulaga 1 A. Eggert J. Hogreve E. Muenkhoff
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Long-Term Effect Industrial Services Firm Profitability Impact Product Innovation
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00578329
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, March 19, 2011 - 1:36:31 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00578329, version 1

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Wolfgang Ulaga, A. Eggert, J. Hogreve, E. Muenkhoff. Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations. American Marketing Association Conference, Feb 2011, Austin, United States. ⟨hal-00578329⟩

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