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https://hal-hec.archives-ouvertes.fr/hal-00578329
Submitted on : Saturday, March 19, 2011-1:36:31 PM
Last modification on : Saturday, June 25, 2022-10:51:50 AM
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- HAL Id : hal-00578329 , version 1
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Wolfgang Ulaga, A. Eggert, J. Hogreve, E. Muenkhoff. Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations. American Marketing Association Conference, Feb 2011, Austin, United States. ⟨hal-00578329⟩
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