Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations

Wolfgang Ulaga; A. Eggert; J. Hogreve; E. Muenkhoff

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Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations

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Wolfgang Ulaga

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Groupement de Recherche et d'Etudes en Gestion à HEC

A. Eggert

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J. Hogreve

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E. Muenkhoff

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Long-Term Effect Industrial Services Firm Profitability Impact Product Innovation

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00578329

Submitted on : Saturday, March 19, 2011-1:36:31 PM

Last modification on : Friday, March 24, 2023-2:52:54 PM

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hal-00578329 , version 1 (19-03-2011)

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HAL Id : hal-00578329 , version 1

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Wolfgang Ulaga, A. Eggert, J. Hogreve, E. Muenkhoff. Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations. American Marketing Association Conference, Feb 2011, Austin, United States. ⟨hal-00578329⟩

Assessing the Long-Term Effect of Industrial Services on Firm Profitability: The Moderating Impact of Product Innovations

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