Skip to Main content Skip to Navigation
Conference papers

Understanding Customer-Perceived Value in B2B Solution Offerings

Wolfgang Ulaga 1 Stefan Worm 1 D. Zitzlsperger
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Customer-Perceived Value B2B Solution Offerings
Document type :
Conference papers
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00578328
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, March 19, 2011 - 1:31:30 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

Identifiers

  • HAL Id : hal-00578328, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Wolfgang Ulaga, Stefan Worm, D. Zitzlsperger. Understanding Customer-Perceived Value in B2B Solution Offerings. EMAC 2011 Conference. University of Ljubljana, May 2011, Ljubljana, Slovenia. ⟨hal-00578328⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Les métriques sont temporairement indisponibles