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Conference papers

Understanding Customer-Perceived Value in B2B Solution Offerings

Wolfgang Ulaga 1 Stefan Worm 1 D. Zitzlsperger 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Customer-Perceived Value B2B Solution Offerings
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00578328
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Saturday, March 19, 2011 - 1:31:30 PM
Last modification on : Saturday, June 25, 2022 - 10:51:50 AM

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  • HAL Id : hal-00578328, version 1

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HEC | CNRS

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Wolfgang Ulaga, Stefan Worm, D. Zitzlsperger. Understanding Customer-Perceived Value in B2B Solution Offerings. EMAC 2011 Conference. University of Ljubljana, May 2011, Ljubljana, Slovenia. ⟨hal-00578328⟩

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