Understanding Customer-Perceived Value in B2B Solution Offerings

Wolfgang Ulaga; Stefan Worm; D. Zitzlsperger

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Understanding Customer-Perceived Value in B2B Solution Offerings

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Wolfgang Ulaga

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Stefan Worm

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

D. Zitzlsperger

Function : Author

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Customer-Perceived Value B2B Solution Offerings

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00578328

Submitted on : Saturday, March 19, 2011-1:31:30 PM

Last modification on : Friday, March 24, 2023-2:52:54 PM

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hal-00578328 , version 1 (19-03-2011)

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HAL Id : hal-00578328 , version 1

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Wolfgang Ulaga, Stefan Worm, D. Zitzlsperger. Understanding Customer-Perceived Value in B2B Solution Offerings. EMAC 2011 Conference. University of Ljubljana, May 2011, Ljubljana, Slovenia. ⟨hal-00578328⟩

Understanding Customer-Perceived Value in B2B Solution Offerings

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