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Challenges in marketing Socially Useful foods to the poor

Bernard Garrette 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Marketing Socially Useful foods poor
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https://hal-hec.archives-ouvertes.fr/hal-00577870
Contributor : Antoine Haldemann <>
Submitted on : Thursday, March 17, 2011 - 4:07:56 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

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  • HAL Id : hal-00577870, version 1

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Bernard Garrette. Challenges in marketing Socially Useful foods to the poor. Research workshop on Sustainability & Impact Challenges at the Base of the Pyramid. Ecole Polytechnique, ESSEC, HEC Paris, Feb 2011, Paris, France. ⟨hal-00577870⟩

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