Challenges in marketing Socially Useful foods to the poor

Bernard Garrette

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Challenges in marketing Socially Useful foods to the poor

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1

Bernard Garrette

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Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Marketing Socially Useful foods poor

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Strategy and business policy

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00577870

Submitted on : Thursday, March 17, 2011-4:07:56 PM

Last modification on : Friday, March 24, 2023-2:52:54 PM

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hal-00577870 , version 1 (17-03-2011)

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HAL Id : hal-00577870 , version 1

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Bernard Garrette. Challenges in marketing Socially Useful foods to the poor. Research workshop on Sustainability & Impact Challenges at the Base of the Pyramid. Ecole Polytechnique, ESSEC, HEC Paris, Feb 2011, Paris, France. ⟨hal-00577870⟩

Challenges in marketing Socially Useful foods to the poor

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