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Nouvelle approche Markovienne des phénomènes de Brand-Loyalty and Brand-Switching

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https://hal-hec.archives-ouvertes.fr/hal-00577087
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Wednesday, March 16, 2011 - 11:53:50 AM
Last modification on : Wednesday, December 12, 2018 - 1:19:11 AM

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  • HAL Id : hal-00577087, version 1

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Bruno Lemaire, G. Mauffrey. Nouvelle approche Markovienne des phénomènes de Brand-Loyalty and Brand-Switching. [Rapport de recherche] HEC Paris. 1974. ⟨hal-00577087⟩

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