Skip to Main content Skip to Navigation
Journal articles

Communication environnementale et réputation de l'organisation

Abstract : Environmental communication and firm reputation We suggest that environmental disclosures will have differentiated impacts on the firm's reputation according to the nature, visibility and consistency of the disclosures as well as to the firm's prior reputation. Results suggest that conformity signals improve firm reputation while non-conformity signals deplete it. However, the simultaneous presence of both types of signals buffers the negative effect of non-conformity signals on reputation. Eventually, our results indicate that the interpretation of signals also depends on their visibility and the firm's prior reputation: an above-average prior reputation reinforces the positive influence of a high signal visibility on a firm's reputation.
Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00576829
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, March 15, 2011 - 2:22:25 PM
Last modification on : Thursday, January 11, 2018 - 6:19:32 AM

Identifiers

  • HAL Id : hal-00576829, version 1

Collections

Citation

Rodolphe Durand, Deborah Philippe. Communication environnementale et réputation de l'organisation. Revue Française de Gestion, Lavoisier, 2009, Vol.4, issue 194, p.45-63. ⟨hal-00576829⟩

Share

Metrics

Record views

235