Empty Pockets Full Stomachs: How Money Cues Induce People to Hoard Calories. - Archive ouverte HAL Access content directly
Journal Articles Advances in Consumer Research Year : 2009

Empty Pockets Full Stomachs: How Money Cues Induce People to Hoard Calories.

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Abstract

Building on the security function of both money and food, we show in 5 studies that monetary cues can induce people to hoard calories as a means of securing their resources. In study 1 we test the main effect of money cues on food (caloric) preferences. In study 2 and 3 we illustrate the moderating effects of a resource manipulation (study 2) and individual differences in the security-worry meaning of money (study 3). Study 2 also reveals that calorie underestimation is mediating the effect of monetary stimuli on food preferences. Finally, in study 4, a general reward explanation is ruled out.
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Dates and versions

hal-00576817 , version 1 (15-03-2011)

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  • HAL Id : hal-00576817 , version 1

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Sandra Laporte, Barbara Briers. Empty Pockets Full Stomachs: How Money Cues Induce People to Hoard Calories.. Advances in Consumer Research, 2009, Vol.36, p.837-839. ⟨hal-00576817⟩

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