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Empty Pockets Full Stomachs: How Money Cues Induce People to Hoard Calories.

Abstract : Building on the security function of both money and food, we show in 5 studies that monetary cues can induce people to hoard calories as a means of securing their resources. In study 1 we test the main effect of money cues on food (caloric) preferences. In study 2 and 3 we illustrate the moderating effects of a resource manipulation (study 2) and individual differences in the security-worry meaning of money (study 3). Study 2 also reveals that calorie underestimation is mediating the effect of monetary stimuli on food preferences. Finally, in study 4, a general reward explanation is ruled out.
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Submitted on : Tuesday, March 15, 2011 - 2:10:17 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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Sandra Laporte, Barbara Briers. Empty Pockets Full Stomachs: How Money Cues Induce People to Hoard Calories.. Advances in Consumer Research, The Association for Consumer Research, 2009, Vol.36, p.837-839. ⟨hal-00576817⟩

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