Skip to Main content Skip to Navigation
Journal articles

The Interpersonal Hot Hand Fallacy: Endorsement of Promotional Games by Previous Winners.

Abstract : The article focuses on the impact of interpersonal similarity on the participation of consumers in promotional games based on chance. Results of a survey show that consumers are most likely to join promotional games based on chance if they find similarities with the previous winners. Such similarities will motivate consumers to believe that they have more chances to win the game.
Document type :
Journal articles
Complete list of metadatas

https://hal-hec.archives-ouvertes.fr/hal-00576811
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, March 15, 2011 - 2:06:38 PM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

Identifiers

  • HAL Id : hal-00576811, version 1

Collections

Citation

Sandra Laporte. The Interpersonal Hot Hand Fallacy: Endorsement of Promotional Games by Previous Winners.. Advances in Consumer Research, The Association for Consumer Research, 2009, Vol.36, p.1031-1033. ⟨hal-00576811⟩

Share

Metrics

Record views

137