Abstract : This paper explores how organizations build representations of their corporate environmentalism in their annual reports. From the content analysis of the reports of 7 Canadian firms in the resource industry over 20 years, I identify the emergence of three organizational stories describing the relationship of organizations with the natural environment.
Deborah Philippe. Appropriateness or expected returns? Organizational representations of corporate environmentalism.. Academy of Management Proceedings, Academy of Management, 2009, p.1-6. ⟨hal-00576801⟩