Appropriateness or expected returns? Organizational representations of corporate environmentalism.

Deborah Philippe (1)

1 HEC Paris - Recherche - Hors Laboratoire

This paper explores how organizations build representations of their corporate environmentalism in their annual reports. From the content analysis of the reports of 7 Canadian firms in the resource industry over 20 years, I identify the emergence of three organizational stories describing the relationship of organizations with the natural environment.

Keywords: Corporate environmentalism; social responsibility; corporate culture

Domains: Humanities and Social Sciences; Business administration

Deborah Philippe. Appropriateness or expected returns? Organizational representations of corporate environmentalism.. Academy of Management Proceedings, 2009, p.1-6. ⟨hal-00576801⟩