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Infusing creativity into crisis management: An essential approach today

Abstract : No organization is immune to crises. From the global financial debacle, record-setting bankruptcies and hostile takeovers, to H1N1 and the international reach of contaminated milk, crises challenge leaders in extraordinary ways. If you have ever been involved in an organizational crisis, you know first-hand that resolution requires creative thinking. If you have managed crises, you have probably experienced a sense of confusion or seizing up just when open, creative thinking and action are needed most. By definition, crisis conditions present unforeseen or unmet challenges that can only be addressed by innovative responses. Tried and trusted methods fall short when a crisis hits, whether the pressing situations involve product defects, environmental contamination, consumer injury, threats to brand integrity or some other calamity.
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Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Thursday, March 10, 2011 - 5:58:31 PM
Last modification on : Saturday, June 25, 2022 - 10:51:46 AM





Amy Sommer, Christine Pearson. Infusing creativity into crisis management: An essential approach today. Organizational Dynamics, Elsevier, 2011, 40 (1), pp.27-33. ⟨10.1016/j.orgdyn.2010.10.008⟩. ⟨hal-00575635⟩



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