Impact of Age on Brand Choice

Gilles Laurent; Raphaelle Lambert-Pandraud

Book Sections Year : 2010

Impact of Age on Brand Choice

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Gilles Laurent

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HEC Paris - Recherche - Hors Laboratoire

Raphaelle Lambert-Pandraud

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ESCP-EAP

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Impact Age Brand Choice

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00570098

Submitted on : Saturday, February 26, 2011-6:33:32 PM

Last modification on : Saturday, June 25, 2022-10:51:44 AM

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hal-00570098 , version 1 (26-02-2011)

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HAL Id : hal-00570098 , version 1

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Gilles Laurent, Raphaelle Lambert-Pandraud. Impact of Age on Brand Choice. A. Drolet, N. Schawrz, C. Yoon (Eds). The aging consumer - Perspectives from Psychology and Economics, Routledge, pp.175-186, 2010. ⟨hal-00570098⟩

Impact of Age on Brand Choice

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