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Impact of Age on Brand Choice

Gilles Laurent 1 Raphaelle Lambert-Pandraud 2
1 HEC Paris - Recherche - Hors Laboratoire
2 ESCP-EAP - ESCP-EAP
Keywords : Impact Age Brand Choice
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https://hal-hec.archives-ouvertes.fr/hal-00570098
Contributor : Antoine Haldemann <>
Submitted on : Saturday, February 26, 2011 - 6:33:32 PM
Last modification on : Sunday, May 12, 2013 - 5:42:40 PM

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Gilles Laurent, Raphaelle Lambert-Pandraud. Impact of Age on Brand Choice. A. Drolet, N. Schawrz, C. Yoon (Eds). The aging consumer - Perspectives from Psychology and Economics, Routledge, pp.175-186, 2010. ⟨hal-00570098⟩

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