Impact of Age on Brand Choice - Archive ouverte HAL Access content directly
Book Sections Year : 2010

Impact of Age on Brand Choice

(1) , (2)
1
2
Gilles Laurent
  • Function : Author
  • PersonId : 831361

Keywords

Not file

Dates and versions

hal-00570098 , version 1 (26-02-2011)

Identifiers

  • HAL Id : hal-00570098 , version 1

Cite

Gilles Laurent, Raphaelle Lambert-Pandraud. Impact of Age on Brand Choice. A. Drolet, N. Schawrz, C. Yoon (Eds). The aging consumer - Perspectives from Psychology and Economics, Routledge, pp.175-186, 2010. ⟨hal-00570098⟩

Collections

HEC
63 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More