Skip to Main content Skip to Navigation
Conference papers

When electronic recommendation agents backfire et mood matching: the importance of fit between moods elicited by TV programs and commercials

Joseph Lajos 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : NC
Document type :
Conference papers
Complete list of metadatas
https://hal-hec.archives-ouvertes.fr/hal-00554152
Contributor : Antoine Haldemann <>
Submitted on : Monday, January 10, 2011 - 1:48:02 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00554152, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Joseph Lajos. When electronic recommendation agents backfire et mood matching: the importance of fit between moods elicited by TV programs and commercials. ACR Conference, 2009, Jacksonville, United States. ⟨hal-00554152⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

35