https://hal-hec.archives-ouvertes.fr/hal-00554152
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Submitted on : Monday, January 10, 2011 - 1:48:02 PM Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
Joseph Lajos. When electronic recommendation agents backfire et mood matching: the importance of fit between moods elicited by TV programs and commercials. ACR Conference, 2009, Jacksonville, United States. ⟨hal-00554152⟩