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When electronic recommendation agents backfire et mood matching: the importance of fit between moods elicited by TV programs and commercials

Joseph Lajos 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : NC
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https://hal-hec.archives-ouvertes.fr/hal-00554152
Contributor : Antoine Haldemann <>
Submitted on : Monday, January 10, 2011 - 1:48:02 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00554152, version 1

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Joseph Lajos. When electronic recommendation agents backfire et mood matching: the importance of fit between moods elicited by TV programs and commercials. ACR Conference, 2009, Jacksonville, United States. ⟨hal-00554152⟩

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