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https://hal-hec.archives-ouvertes.fr/hal-00554144
Submitted on : Monday, January 10, 2011-1:47:19 PM
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- HAL Id : hal-00554144 , version 1
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Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00554144⟩
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