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Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Stefan Worm 1 R. Srivastava 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Understanding Market Performance Outcomes Component Supplier Brand Strength
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00554144
Contributor : Antoine Haldemann <>
Submitted on : Monday, January 10, 2011 - 1:47:19 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00554144, version 1

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Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00554144⟩

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