Understanding the Market Performance Outcomes of Component Supplier Brand Strength - Archive ouverte HAL Access content directly
Conference Papers Year :

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

(1) , (1)
1
Not file

Dates and versions

hal-00554144 , version 1 (10-01-2011)

Identifiers

  • HAL Id : hal-00554144 , version 1

Cite

Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00554144⟩

Collections

HEC CNRS
84 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More