Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Stefan Worm; R. Srivastava

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Understanding the Market Performance Outcomes of Component Supplier Brand Strength

(1) , (1)

1

Stefan Worm

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

R. Srivastava

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Understanding Market Performance Outcomes Component Supplier Brand Strength

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00554144

Submitted on : Monday, January 10, 2011-1:47:19 PM

Last modification on : Saturday, June 25, 2022-10:51:43 AM

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hal-00554144 , version 1 (10-01-2011)

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HAL Id : hal-00554144 , version 1

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Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00554144⟩

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

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