https://hal-hec.archives-ouvertes.fr/hal-00554144
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Submitted on : Monday, January 10, 2011 - 1:47:19 PM Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00554144⟩