Skip to Main content Skip to Navigation
Conference papers

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Stefan Worm 1 R. Srivastava 1 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Understanding Market Performance Outcomes Component Supplier Brand Strength
Document type :
Conference papers
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00554144
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, January 10, 2011 - 1:47:19 PM
Last modification on : Saturday, June 25, 2022 - 10:51:43 AM

Identifiers

  • HAL Id : hal-00554144, version 1

Collections

HEC | CNRS

Citation

Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00554144⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

84