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Trusting the AVATAR: Antecedents and Moderators of Trust for Using the Virtual World

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Operations management and information technology

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https://hal-hec.archives-ouvertes.fr/hal-00554139

Submitted on : Monday, January 10, 2011-1:46:59 PM

Last modification on : Friday, March 24, 2023-2:52:54 PM

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hal-00554139 , version 1 (10-01-2011)

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  • HAL Id : hal-00554139 , version 1

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Shirish C. Srivastava, S. Chandra. Trusting the AVATAR: Antecedents and Moderators of Trust for Using the Virtual World. AOM Conference, 2010, Montréal, Canada. ⟨hal-00554139⟩

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