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Trusting the AVATAR: Antecedents and Moderators of Trust for Using the Virtual World

Shirish C. Srivastava 1 S. Chandra 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Trusting AVATAR Antecedents Moderators Trust Virtual World
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https://hal-hec.archives-ouvertes.fr/hal-00554139
Contributor : Antoine Haldemann <>
Submitted on : Monday, January 10, 2011 - 1:46:59 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00554139, version 1

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Shirish C. Srivastava, S. Chandra. Trusting the AVATAR: Antecedents and Moderators of Trust for Using the Virtual World. AOM Conference, 2010, Montréal, Canada. ⟨hal-00554139⟩

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