The Effect of Package Color on Consumers' Judgments of Product Volume

Joseph Lajos

Conference Papers Year :

The Effect of Package Color on Consumers' Judgments of Product Volume

(1)

1

Joseph Lajos

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Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Consumers

Effect Package Color Consumers' Judgments Product Volume

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00554117

Submitted on : Monday, January 10, 2011-1:42:34 PM

Last modification on : Friday, March 24, 2023-2:52:54 PM

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hal-00554117 , version 1 (10-01-2011)

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HAL Id : hal-00554117 , version 1

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Joseph Lajos. The Effect of Package Color on Consumers' Judgments of Product Volume. Society for Consumer Psychology Annual Winter Conference, Feb 2010, St. Pete Beach, Florida, United States. ⟨hal-00554117⟩

The Effect of Package Color on Consumers' Judgments of Product Volume

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