Skip to Main content Skip to Navigation
Conference papers

The Effect of Package Color on Consumers' Judgments of Product Volume

Joseph Lajos 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Consumers
Document type :
Conference papers
Complete list of metadatas
https://hal-hec.archives-ouvertes.fr/hal-00554117
Contributor : Antoine Haldemann <>
Submitted on : Monday, January 10, 2011 - 1:42:34 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00554117, version 1

Collections

CNRS | HEC | PARISTECH

Citation

Joseph Lajos. The Effect of Package Color on Consumers' Judgments of Product Volume. Society for Consumer Psychology Annual Winter Conference, Feb 2010, St. Pete Beach, Florida, United States. ⟨hal-00554117⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

109