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Conference papers

The Effect of Package Color on Consumers' Judgments of Product Volume

Joseph Lajos 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Consumers
Document type :
Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00554117
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, January 10, 2011 - 1:42:34 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00554117, version 1

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CNRS | HEC | PARISTECH

Citation

Joseph Lajos. The Effect of Package Color on Consumers' Judgments of Product Volume. Society for Consumer Psychology Annual Winter Conference, Feb 2010, St. Pete Beach, Florida, United States. ⟨hal-00554117⟩

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