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Luxury after the crisis: Pro logo or no logo?

Jean-Noël Kapferer 1 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Luxury crisis Pro logo
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00554090
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, January 10, 2011 - 1:33:49 PM
Last modification on : Saturday, June 25, 2022 - 10:51:41 AM

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  • HAL Id : hal-00554090, version 1

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HEC | CNRS

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Jean-Noël Kapferer. Luxury after the crisis: Pro logo or no logo?. Post Recession Luxury Conference, Sep 2010, New York, United States. ⟨hal-00554090⟩

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