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hal-00554090, version 1
Conference papers
Luxury after the crisis: Pro logo or no logo?
Jean-Noël Kapferer
1
Details
1
GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Jean-Noël Kapferer
1
AuthorId : 501583
Author
1
GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
(1, avenue de la Libération 78351 JOUY EN JOSAS CEDEX - France)
StructId : 1738
HEC Paris - Ecole des Hautes Etudes Commerciales
(1, rue de la Libération - 78351 Jouy en Josas cedex - France)
StructId : 105633
CNRS - Centre National de la Recherche Scientifique
: UMR2959
(France)
StructId : 441569
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Luxury
crisis
Pro
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https://hal-hec.archives-ouvertes.fr/hal-00554090
Contributor :
Antoine Haldemann
<
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Submitted on : Monday, January 10, 2011 - 1:33:49 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
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hal-00554090, version 1
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HEC
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PARISTECH
Citation
Jean-Noël Kapferer. Luxury after the crisis: Pro logo or no logo?.
Post Recession Luxury Conference
, Sep 2010, New York, United States.
⟨hal-00554090⟩
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