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https://hal-hec.archives-ouvertes.fr/hal-00554082
Submitted on : Monday, January 10, 2011-1:33:32 PM
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- HAL Id : hal-00554082 , version 1
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Jean-Noël Kapferer. Keynote speaker. International Annual:Conference in Brand Management : Thought leaders, Apr 2010, Lugano, Switzerland. ⟨hal-00554082⟩
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