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Effects of Package Color on Consumers' Perceptions of Product Volume

Joseph Lajos 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Effects Package Color Consumers Perceptions Product Volume
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https://hal-hec.archives-ouvertes.fr/hal-00554049
Contributor : Antoine Haldemann <>
Submitted on : Monday, January 10, 2011 - 1:27:25 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00554049, version 1

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Joseph Lajos. Effects of Package Color on Consumers' Perceptions of Product Volume. Marketing Science Conference, Jun 2010, Cologne, Germany. ⟨hal-00554049⟩

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