Effects of Package Color on Consumers' Perceptions of Product Volume

Joseph Lajos

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Effects of Package Color on Consumers' Perceptions of Product Volume

(1)

1

Joseph Lajos

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Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Effects Package Color Consumers Perceptions Product Volume

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00554049

Submitted on : Monday, January 10, 2011-1:27:25 PM

Last modification on : Saturday, June 25, 2022-10:51:40 AM

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hal-00554049 , version 1 (10-01-2011)

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HAL Id : hal-00554049 , version 1

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Joseph Lajos. Effects of Package Color on Consumers' Perceptions of Product Volume. Marketing Science Conference, Jun 2010, Cologne, Germany. ⟨hal-00554049⟩

Effects of Package Color on Consumers' Perceptions of Product Volume

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