HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Conference papers

Effects of Package Color on Consumers' Perceptions of Product Volume

Document type :
Conference papers
Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00554049
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, January 10, 2011 - 1:27:25 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00554049, version 1

Collections

Citation

Joseph Lajos. Effects of Package Color on Consumers' Perceptions of Product Volume. Marketing Science Conference, Jun 2010, Cologne, Germany. ⟨hal-00554049⟩

Share

Metrics

Record views

53