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https://hal-hec.archives-ouvertes.fr/hal-00554049
Submitted on : Monday, January 10, 2011-1:27:25 PM
Last modification on : Saturday, June 25, 2022-10:51:40 AM
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- HAL Id : hal-00554049 , version 1
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Joseph Lajos. Effects of Package Color on Consumers' Perceptions of Product Volume. Marketing Science Conference, Jun 2010, Cologne, Germany. ⟨hal-00554049⟩
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