Effects of Package Color on Consumers' Perceptions of Product Volume - Archive ouverte HAL Access content directly
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Effects of Package Color on Consumers' Perceptions of Product Volume

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hal-00554049 , version 1 (10-01-2011)

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  • HAL Id : hal-00554049 , version 1

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Joseph Lajos. Effects of Package Color on Consumers' Perceptions of Product Volume. Marketing Science Conference, Jun 2010, Cologne, Germany. ⟨hal-00554049⟩

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