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Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis

Joseph Lajos 1 H. Gatignon 1 E. Anderson 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : distribution-sales relationship
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00554047
Contributor : Antoine Haldemann <>
Submitted on : Monday, January 10, 2011 - 1:27:15 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00554047, version 1

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CNRS | HEC | PARISTECH

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Joseph Lajos, H. Gatignon, E. Anderson. Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis. European Association for Consumer Research Conference, Jun 2010, Egham, United Kingdom. ⟨hal-00554047⟩

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