Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis - Archive ouverte HAL Access content directly
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Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis

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hal-00554047 , version 1 (10-01-2011)

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  • HAL Id : hal-00554047 , version 1

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Joseph Lajos, H. Gatignon, E. Anderson. Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis. European Association for Consumer Research Conference, Jun 2010, Egham, United Kingdom. ⟨hal-00554047⟩

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