Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis

Joseph Lajos; H. Gatignon; E. Anderson

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Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis

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1

Joseph Lajos

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

H. Gatignon

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

E. Anderson

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

distribution-sales relationship

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00554047

Submitted on : Monday, January 10, 2011-1:27:15 PM

Last modification on : Saturday, June 25, 2022-10:51:40 AM

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hal-00554047 , version 1 (10-01-2011)

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HAL Id : hal-00554047 , version 1

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Joseph Lajos, H. Gatignon, E. Anderson. Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis. European Association for Consumer Research Conference, Jun 2010, Egham, United Kingdom. ⟨hal-00554047⟩

Does the Distribution-Sales Relationship Differ Between Channels and Countries? An Empirical Analysis

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