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Consumer Entry Decision in Promotional Lotteries: Do the Odds of Winning matter ?

Gilles Laurent 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Consumer Entry Decision Promotional Lotteries Odds of Winning
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00554032
Contributor : Antoine Haldemann <>
Submitted on : Monday, January 10, 2011 - 1:26:14 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00554032, version 1

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Gilles Laurent. Consumer Entry Decision in Promotional Lotteries: Do the Odds of Winning matter ?. Conférence de l'EMAC, Jun 2010, Copenhague, Denmark. ⟨hal-00554032⟩

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