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Consumer Entry Decision in Promotional Lotteries: Do the Odds of Winning matter ?

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https://hal-hec.archives-ouvertes.fr/hal-00554032

Submitted on : Monday, January 10, 2011-1:26:14 PM

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hal-00554032 , version 1 (10-01-2011)

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Gilles Laurent. Consumer Entry Decision in Promotional Lotteries: Do the Odds of Winning matter ?. Conférence de l'EMAC, Jun 2010, Copenhague, Denmark. ⟨hal-00554032⟩

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