https://hal-hec.archives-ouvertes.fr/hal-00554032
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Submitted on : Monday, January 10, 2011 - 1:26:14 PM Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
Gilles Laurent. Consumer Entry Decision in Promotional Lotteries: Do the Odds of Winning matter ?. Conférence de l'EMAC, Jun 2010, Copenhague, Denmark. ⟨hal-00554032⟩