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Conference papers

Understanding customer perceived value in B2B solution offerings

Stefan Worm 1 W. Ulaga 1 D. Zitzlsperger 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Understanding customer perceived value B2B solution offerings
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00543620
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, December 6, 2010 - 2:08:55 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00543620, version 1

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CNRS | HEC | PARISTECH

Citation

Stefan Worm, W. Ulaga, D. Zitzlsperger. Understanding customer perceived value in B2B solution offerings. Academic Conference ISMB, Aug 2010, Boston, United States. ⟨hal-00543620⟩

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