Understanding customer perceived value in B2B solution offerings

Stefan Worm; W. Ulaga; D. Zitzlsperger

Conference Papers Year :

Understanding customer perceived value in B2B solution offerings

(1) , (1) , (1)

1

Stefan Worm

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

W. Ulaga

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

D. Zitzlsperger

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Understanding customer perceived value B2B solution offerings

Domains

Humanities and Social Sciences Economics and Finance Economy and decision science

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00543620

Submitted on : Monday, December 6, 2010-2:08:55 PM

Last modification on : Friday, March 24, 2023-2:52:53 PM

Dates and versions

hal-00543620 , version 1 (06-12-2010)

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HAL Id : hal-00543620 , version 1

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Stefan Worm, W. Ulaga, D. Zitzlsperger. Understanding customer perceived value in B2B solution offerings. Academic Conference ISMB, Aug 2010, Boston, United States. ⟨hal-00543620⟩

Understanding customer perceived value in B2B solution offerings

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