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Understanding Customer-Perceived Value in B2B Solution Offerings

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hal-00543611 , version 1 (06-12-2010)

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  • HAL Id : hal-00543611 , version 1

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Wolfgang Ulaga, S. Worm, D. Zitzlsperger. Understanding Customer-Perceived Value in B2B Solution Offerings. Conférence de l'ISBM, Aug 2010, Boston, United States. ⟨hal-00543611⟩

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