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Conference papers

Understanding Customer-Perceived Value in B2B Solution Offerings

Wolfgang Ulaga 1 S. Worm 1 D. Zitzlsperger 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Understanding Customer-Perceived Value B2B Solution Offerings
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00543611
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, December 6, 2010 - 2:08:55 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00543611, version 1

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CNRS | HEC | PARISTECH

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Wolfgang Ulaga, S. Worm, D. Zitzlsperger. Understanding Customer-Perceived Value in B2B Solution Offerings. Conférence de l'ISBM, Aug 2010, Boston, United States. ⟨hal-00543611⟩

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