Understanding Customer-Perceived Value in B2B Solution Offerings

Wolfgang Ulaga; S. Worm; D. Zitzlsperger

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Understanding Customer-Perceived Value in B2B Solution Offerings

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1

Wolfgang Ulaga

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

S. Worm

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

D. Zitzlsperger

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

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Understanding Customer-Perceived Value B2B Solution Offerings

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00543611

Submitted on : Monday, December 6, 2010-2:08:55 PM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00543611 , version 1 (06-12-2010)

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HAL Id : hal-00543611 , version 1

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Wolfgang Ulaga, S. Worm, D. Zitzlsperger. Understanding Customer-Perceived Value in B2B Solution Offerings. Conférence de l'ISBM, Aug 2010, Boston, United States. ⟨hal-00543611⟩

Understanding Customer-Perceived Value in B2B Solution Offerings

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