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Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

Wolfgang Ulaga 1 A. Eggert 1 J. Hogreve & E 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Disentangling Revenue Cost Implications Service Transition Latent Growth Analysis
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https://hal-hec.archives-ouvertes.fr/hal-00543610
Contributor : Antoine Haldemann <>
Submitted on : Monday, December 6, 2010 - 2:08:55 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00543610, version 1

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Wolfgang Ulaga, A. Eggert, J. Hogreve & E. Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. Conférence de l'ISBM, 2010, Boston, United States. ⟨hal-00543610⟩

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