Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

Wolfgang Ulaga; A. Eggert; J. Hogreve & E

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Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

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1

Wolfgang Ulaga

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

A. Eggert

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

J. Hogreve & E

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Disentangling Revenue Cost Implications Service Transition Latent Growth Analysis

Domains

Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00543610

Submitted on : Monday, December 6, 2010-2:08:55 PM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00543610 , version 1 (06-12-2010)

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HAL Id : hal-00543610 , version 1

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Wolfgang Ulaga, A. Eggert, J. Hogreve & E. Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis. Conférence de l'ISBM, 2010, Boston, United States. ⟨hal-00543610⟩

Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

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