Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

Wolfgang Ulaga; A. Eggert; J. Hogreve & E

Conference papers

Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

Wolfgang Ulaga ¹ A. Eggert ¹ J. Hogreve & E ¹

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Disentangling Revenue Cost Implications Service Transition Latent Growth Analysis

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00543610
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, December 6, 2010 - 2:08:55 PM
Last modification on : Saturday, June 25, 2022 - 10:51:37 AM

Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

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Disentangling the Revenue and Cost Implications of the Service Transition: A Latent Growth Analysis

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