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Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

Kevyn Yong 1 S. Atalay 1 M. Türe 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Self-esteem moderator effects mortality salience consumer disposing behavior
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https://hal-hec.archives-ouvertes.fr/hal-00543587
Contributor : Antoine Haldemann <>
Submitted on : Monday, December 6, 2010 - 2:07:51 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00543587, version 1

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Kevyn Yong, S. Atalay, M. Türe. Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior. 39th EMAC Conference, Jun 2010, Copenhague, Denmark. ⟨hal-00543587⟩

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