Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

Kevyn Yong; S. Atalay; M. Türe

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Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

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1

Kevyn Yong

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

S. Atalay

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

M. Türe

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Self-esteem moderator effects mortality salience consumer disposing behavior

Domains

Humanities and Social Sciences Business administration Management and Human Resources Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00543587

Submitted on : Monday, December 6, 2010-2:07:51 PM

Last modification on : Saturday, June 25, 2022-10:51:36 AM

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hal-00543587 , version 1 (06-12-2010)

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HAL Id : hal-00543587 , version 1

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Kevyn Yong, S. Atalay, M. Türe. Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior. 39th EMAC Conference, Jun 2010, Copenhague, Denmark. ⟨hal-00543587⟩

Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

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