Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

Kevyn Yong; S. Atalay; M. Türe

Conference papers

Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

Kevyn Yong ¹ S. Atalay ¹ M. Türe ¹

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Self-esteem moderator effects mortality salience consumer disposing behavior

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration / Management and Human Resources

Humanities and Social Sciences / Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00543587
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, December 6, 2010 - 2:07:51 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

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Self-esteem as a moderator of the effects of mortality salience on consumer disposing behavior

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