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Communication Dans Un Congrès Année : 2010

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

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Dates et versions

hal-00543585 , version 1 (06-12-2010)

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  • HAL Id : hal-00543585 , version 1

Citer

Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00543585⟩

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