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https://hal-hec.archives-ouvertes.fr/hal-00543585
Submitted on : Monday, December 6, 2010-2:07:37 PM
Last modification on : Saturday, June 25, 2022-10:51:36 AM
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Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00543585⟩
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