Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Stefan Worm; R. Srivastava

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Understanding the Market Performance Outcomes of Component Supplier Brand Strength

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Stefan Worm

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Groupement de Recherche et d'Etudes en Gestion à HEC

R. Srivastava

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

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Understanding Market Performance Outcomes Component Supplier Brand Strength

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00543585

Submitted on : Monday, December 6, 2010-2:07:37 PM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00543585 , version 1 (06-12-2010)

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HAL Id : hal-00543585 , version 1

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Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00543585⟩

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

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