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Understanding the Market Performance Outcomes of Component Supplier Brand Strength

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https://hal-hec.archives-ouvertes.fr/hal-00543585
Contributor : Antoine Haldemann <>
Submitted on : Monday, December 6, 2010 - 2:07:37 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00543585, version 1

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Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00543585⟩

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