Skip to Main content Skip to Navigation
Conference papers

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Stefan Worm 1 R. Srivastava 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Understanding Market Performance Outcomes Component Supplier Brand Strength
Document type :
Conference papers
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00543585
Contributor : Antoine Haldemann <>
Submitted on : Monday, December 6, 2010 - 2:07:37 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00543585, version 1

Collections

CNRS | HEC | PARISTECH

Citation

Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00543585⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

41