Understanding the Market Performance Outcomes of Component Supplier Brand Strength - HEC Paris - École des hautes études commerciales de Paris Access content directly
Conference Papers Year :

Understanding the Market Performance Outcomes of Component Supplier Brand Strength

Not file

Dates and versions

hal-00543585 , version 1 (06-12-2010)

Identifiers

  • HAL Id : hal-00543585 , version 1

Cite

Stefan Worm, R. Srivastava. Understanding the Market Performance Outcomes of Component Supplier Brand Strength. INFORMS Marketing Science Conference 2010, Jun 2010, Cologne, Germany. ⟨hal-00543585⟩

Collections

HEC CNRS
16 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More