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Conference papers

The Marketing - Sales Interface: A Social Capital Perspective

Dominique Rouzies 1 J. Hulland 1 D. Barclay 1 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : The Marketing Sales Interface: A Social Capital Perspective
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00543548
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, December 6, 2010 - 1:58:39 PM
Last modification on : Saturday, June 25, 2022 - 10:51:36 AM

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  • HAL Id : hal-00543548, version 1

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HEC | CNRS

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Dominique Rouzies, J. Hulland, D. Barclay. The Marketing - Sales Interface: A Social Capital Perspective. AMA Winter Marketing Educators' Conference 2010, Feb 2010, New Orleans, United States. ⟨hal-00543548⟩

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