The Marketing - Sales Interface: A Social Capital Perspective

Dominique Rouzies; J. Hulland; D. Barclay

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The Marketing - Sales Interface: A Social Capital Perspective

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1

Dominique Rouzies

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

J. Hulland

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

D. Barclay

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

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The Marketing Sales Interface: A Social Capital Perspective

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https://hal-hec.archives-ouvertes.fr/hal-00543548

Submitted on : Monday, December 6, 2010-1:58:39 PM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00543548 , version 1 (06-12-2010)

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HAL Id : hal-00543548 , version 1

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Dominique Rouzies, J. Hulland, D. Barclay. The Marketing - Sales Interface: A Social Capital Perspective. AMA Winter Marketing Educators' Conference 2010, Feb 2010, New Orleans, United States. ⟨hal-00543548⟩

The Marketing - Sales Interface: A Social Capital Perspective

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