Selection and Implementation of Processing Strategies in Consumer Evaluative Judgment and Choice - Archive ouverte HAL Access content directly
Journal Articles International Journal of Research in Marketing Year : 1978

Selection and Implementation of Processing Strategies in Consumer Evaluative Judgment and Choice

(1) ,
1
Alain d'Astous
  • Function : Author

Abstract

Current research in consumer behavior indicates that most consumer choices are characterized by adaptive processes. In this article, a model of selection and implementation of processing strategies in consumer choice and evaluation situations is presented and some of its implications are experimentally tested. The results show that consumers are not merely adaptive but rather tend to rely on learned general processing strategies.

Dates and versions

hal-00537881 , version 1 (19-11-2010)

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Dominique Rouzies, Alain d'Astous. Selection and Implementation of Processing Strategies in Consumer Evaluative Judgment and Choice. International Journal of Research in Marketing, 1978, Vol.4 Issue.2, pp. 99-110. ⟨10.1016/0167-8116(87)90002-4⟩. ⟨hal-00537881⟩

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