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Journal Articles International Review of Business Research Papers Year : 2010

The winning strategy of the late-comer: how Korea was awarded the UAE nuclear power contract

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Abstract

This case study examines the successful winning strategy of the Korean KEPCO consortium against the French AREVA consortium on the $20 billion nuclear power plant contract with the United Arab Emirates. Applying the 'Ser-M' paradigm, the two consortia were subjected to a detailed comparative analysis in terms of cost and lead time of construction, core technology, major actors' leadership, and collaborative efforts of consortium members. This case analysis revealed that the relatively lower price, shorter lead-time, and above all the 'animal spirited' leadership appeared to be the most significant strenghts that drove the success of the Korean consortium in winning this historical contract.
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Dates and versions

hal-00537070 , version 1 (17-11-2010)

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  • HAL Id : hal-00537070 , version 1

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Françoise Chevalier, Ki-Shan Park. The winning strategy of the late-comer: how Korea was awarded the UAE nuclear power contract. International Review of Business Research Papers, 2010, 6 (2), pp.221-238. ⟨hal-00537070⟩

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