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Lever l'incertitude sur les conséquences de l'innovation stratégique

Abstract : The study of 47 cases of strategic innovations in existing companies allows to understand the uncertainty resulting from this type of strategy. When the new business model, introduced by the strategic innovation, concerns a niche or creates a new market, it can coexist in the company with the former model. But when it addresses successfully the heart of the market, it outperforms the previous model, which disappears.
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Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Thursday, October 21, 2010 - 4:31:44 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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Bertrand Moingeon, Laurence Lehmann-Ortega. Lever l'incertitude sur les conséquences de l'innovation stratégique. Revue Française de Gestion, Lavoisier, 2010, 4 (203), pp.57-70. ⟨10.3166/rfg.203.57-70⟩. ⟨hal-00528386⟩



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