Videography as Analytical Approach to Study Marketplace Cultures

Kristine de Valck; J. Rokka; J. Hietanen

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Videography as Analytical Approach to Study Marketplace Cultures

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Kristine de Valck

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

J. Rokka

Function : Author

J. Hietanen

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Videography Marketplace Cultures

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00496179

Submitted on : Tuesday, June 29, 2010-4:53:58 PM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00496179 , version 1 (29-06-2010)

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HAL Id : hal-00496179 , version 1

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Kristine de Valck, J. Rokka, J. Hietanen. Videography as Analytical Approach to Study Marketplace Cultures. Workshop on Interpretive Consumer Research, 2009, Milan, Italy. ⟨hal-00496179⟩

Videography as Analytical Approach to Study Marketplace Cultures

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