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Videography as Analytical Approach to Study Marketplace Cultures

Kristine de Valck 1 J. Rokka J. Hietanen
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Videography Marketplace Cultures
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00496179
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, June 29, 2010 - 4:53:58 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00496179, version 1

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Kristine de Valck, J. Rokka, J. Hietanen. Videography as Analytical Approach to Study Marketplace Cultures. Workshop on Interpretive Consumer Research, 2009, Milan, Italy. ⟨hal-00496179⟩

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