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The Effect of Package Color on Consumers' Judgments of Product Volume

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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00496097

Submitted on : Tuesday, June 29, 2010-3:33:51 PM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00496097 , version 1 (29-06-2010)

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  • HAL Id : hal-00496097 , version 1

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Joseph Lajos. The Effect of Package Color on Consumers' Judgments of Product Volume. Association for Consumer Research North American Conference, 2009, Pittsburgh, PA, United States. ⟨hal-00496097⟩

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