https://hal-hec.archives-ouvertes.fr/hal-00496097
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Submitted on : Tuesday, June 29, 2010 - 3:33:51 PM Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
Joseph Lajos. The Effect of Package Color on Consumers' Judgments of Product Volume. Association for Consumer Research North American Conference, 2009, Pittsburgh, PA, United States. ⟨hal-00496097⟩