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The Effect of Package Color on Consumers' Judgments of Product Volume

Joseph Lajos 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : NC
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https://hal-hec.archives-ouvertes.fr/hal-00496097
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, June 29, 2010 - 3:33:51 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00496097, version 1

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Joseph Lajos. The Effect of Package Color on Consumers' Judgments of Product Volume. Association for Consumer Research North American Conference, 2009, Pittsburgh, PA, United States. ⟨hal-00496097⟩

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