Mindset Metrics In Market Response Models: An Integrative Approach

Marc Vanhuele; S. Srinivasan; K. Pauwels

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Mindset Metrics In Market Response Models: An Integrative Approach

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Marc Vanhuele

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Groupement de Recherche et d'Etudes en Gestion à HEC

S. Srinivasan

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K. Pauwels

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Mindset Metrics Market Response Models

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https://hal-hec.archives-ouvertes.fr/hal-00495924

Submitted on : Tuesday, June 29, 2010-11:27:30 AM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00495924 , version 1 (29-06-2010)

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Marc Vanhuele, S. Srinivasan, K. Pauwels. Mindset Metrics In Market Response Models: An Integrative Approach. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495924⟩

Mindset Metrics In Market Response Models: An Integrative Approach

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