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Mindset Metrics In Market Response Models: An Integrative Approach

Marc Vanhuele 1 S. Srinivasan K. Pauwels 
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Mindset Metrics Market Response Models
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00495924
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Tuesday, June 29, 2010 - 11:27:30 AM
Last modification on : Saturday, June 25, 2022 - 10:51:00 AM

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  • HAL Id : hal-00495924, version 1

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Marc Vanhuele, S. Srinivasan, K. Pauwels. Mindset Metrics In Market Response Models: An Integrative Approach. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495924⟩

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