Skip to Main content Skip to Navigation
Conference papers

Mindset Metrics In Market Response Models: An Integrative Approach

Document type :
Conference papers
Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00495924
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Tuesday, June 29, 2010 - 11:27:30 AM
Last modification on : Saturday, June 25, 2022 - 10:51:00 AM

Identifiers

  • HAL Id : hal-00495924, version 1

Collections

HEC | CNRS

Citation

Marc Vanhuele, S. Srinivasan, K. Pauwels. Mindset Metrics In Market Response Models: An Integrative Approach. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495924⟩

Share

Metrics

Record views

36