Skip to Main content Skip to Navigation
Conference papers

Mindset Metrics In Market Response Models: An Integrative Approach

Marc Vanhuele 1 S. Srinivasan K. Pauwels
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Mindset Metrics Market Response Models
Document type :
Conference papers
Complete list of metadata
https://hal-hec.archives-ouvertes.fr/hal-00495924
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Tuesday, June 29, 2010 - 11:27:30 AM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Identifiers

  • HAL Id : hal-00495924, version 1

Collections

HEC | PARISTECH | CNRS

Citation

Marc Vanhuele, S. Srinivasan, K. Pauwels. Mindset Metrics In Market Response Models: An Integrative Approach. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495924⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

207