Mindset Metrics In Market Response Models: An Integrative Approach - Archive ouverte HAL Access content directly
Conference Papers Year :

Mindset Metrics In Market Response Models: An Integrative Approach

(1) , ,
1
Marc Vanhuele
  • Function : Author
Groupement de Recherche et d'Etudes en Gestion à HEC
S. Srinivasan
  • Function : Author
K. Pauwels
  • Function : Author

Domains

Humanities and Social Sciences Business administration

Antoine Haldemann  : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00495924

Submitted on : Tuesday, June 29, 2010-11:27:30 AM

Last modification on : Saturday, June 25, 2022-10:51:00 AM

Not file

Dates and versions

hal-00495924 , version 1 (29-06-2010)

Identifiers

  • HAL Id : hal-00495924 , version 1

Cite

Marc Vanhuele, S. Srinivasan, K. Pauwels. Mindset Metrics In Market Response Models: An Integrative Approach. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495924⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

HEC CNRS
38 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More