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Matching product newness to consumer exploratory buying behavior

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hal-00495922 , version 1 (29-06-2010)

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  • HAL Id : hal-00495922 , version 1

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Anne Michaut-Denizeau. Matching product newness to consumer exploratory buying behavior. EMAC 2009 Conference, May 2009, Nantes, France. ⟨hal-00495922⟩

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