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https://hal-hec.archives-ouvertes.fr/hal-00495922
Submitted on : Tuesday, June 29, 2010-11:27:11 AM
Last modification on : Saturday, June 25, 2022-10:51:00 AM
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- HAL Id : hal-00495922 , version 1
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Anne Michaut-Denizeau. Matching product newness to consumer exploratory buying behavior. EMAC 2009 Conference, May 2009, Nantes, France. ⟨hal-00495922⟩
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