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Matching product newness to consumer exploratory buying behavior

Anne Michaut-Denizeau 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Product newness Consumer buying behavior
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https://hal-hec.archives-ouvertes.fr/hal-00495922
Contributor : Antoine Haldemann <>
Submitted on : Tuesday, June 29, 2010 - 11:27:11 AM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00495922, version 1

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Anne Michaut-Denizeau. Matching product newness to consumer exploratory buying behavior. EMAC 2009 Conference, May 2009, Nantes, France. ⟨hal-00495922⟩

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