Matching product newness to consumer exploratory buying behavior

Anne Michaut-Denizeau

Conference Papers Year :

Matching product newness to consumer exploratory buying behavior

(1)

1

Anne Michaut-Denizeau

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Product newness Consumer buying behavior

Domains

Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00495922

Submitted on : Tuesday, June 29, 2010-11:27:11 AM

Last modification on : Saturday, June 25, 2022-10:51:00 AM

Dates and versions

hal-00495922 , version 1 (29-06-2010)

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HAL Id : hal-00495922 , version 1

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Anne Michaut-Denizeau. Matching product newness to consumer exploratory buying behavior. EMAC 2009 Conference, May 2009, Nantes, France. ⟨hal-00495922⟩

Matching product newness to consumer exploratory buying behavior

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