Matching product newness to consumer exploratory buying behavior

Anne Michaut-Denizeau

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Matching product newness to consumer exploratory buying behavior

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1

Anne Michaut-Denizeau

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Groupement de Recherche et d'Etudes en Gestion à HEC

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Product newness Consumer buying behavior

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00495922

Submitted on : Tuesday, June 29, 2010-11:27:11 AM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00495922 , version 1 (29-06-2010)

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HAL Id : hal-00495922 , version 1

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Anne Michaut-Denizeau. Matching product newness to consumer exploratory buying behavior. EMAC 2009 Conference, May 2009, Nantes, France. ⟨hal-00495922⟩

Matching product newness to consumer exploratory buying behavior

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