Consistency Between Brand Elements: The Impact Of Moderating Variables - Archive ouverte HAL Access content directly
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hal-00495583 , version 1 (28-06-2010)

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  • HAL Id : hal-00495583 , version 1

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Sandor Czellar, Bruno Kocher. Consistency Between Brand Elements: The Impact Of Moderating Variables. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495583⟩

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