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Consistency Between Brand Elements: The Impact Of Moderating Variables

Sandor Czellar 1 Bruno Kocher 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : Brand Elements Moderating Variables
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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00495583
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, June 28, 2010 - 11:12:26 AM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00495583, version 1

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Sandor Czellar, Bruno Kocher. Consistency Between Brand Elements: The Impact Of Moderating Variables. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495583⟩

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