Consistency Between Brand Elements: The Impact Of Moderating Variables

Sandor Czellar; Bruno Kocher

Conference Papers Year :

Consistency Between Brand Elements: The Impact Of Moderating Variables

(1) , (1)

1

Sandor Czellar

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Bruno Kocher

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords

Brand Elements Moderating Variables

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00495583

Submitted on : Monday, June 28, 2010-11:12:26 AM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00495583 , version 1 (28-06-2010)

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HAL Id : hal-00495583 , version 1

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Sandor Czellar, Bruno Kocher. Consistency Between Brand Elements: The Impact Of Moderating Variables. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495583⟩

Consistency Between Brand Elements: The Impact Of Moderating Variables

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