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https://hal-hec.archives-ouvertes.fr/hal-00495583
Submitted on : Monday, June 28, 2010-11:12:26 AM
Last modification on : Friday, March 24, 2023-2:52:53 PM
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- HAL Id : hal-00495583 , version 1
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Sandor Czellar, Bruno Kocher. Consistency Between Brand Elements: The Impact Of Moderating Variables. EMAC 2009 Conférence, May 2009, Nantes, France. ⟨hal-00495583⟩
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