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Conference papers

Capturing Consumer Heterogeneity in the Unsupervized Categorization Process

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Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00495579
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, June 28, 2010 - 11:12:05 AM
Last modification on : Saturday, June 25, 2022 - 10:50:58 AM

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  • HAL Id : hal-00495579, version 1

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HEC | CNRS

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Selin Atalay, Wayne S. Desarbo, S. Blanchard, N. Harmancioglu. Capturing Consumer Heterogeneity in the Unsupervized Categorization Process. 2009 Informs Marketing Science Conference, Jun 2009, Ann Arbor, United States. ⟨hal-00495579⟩

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