Capturing Consumer Heterogeneity in the Unsupervized Categorization Process

Selin Atalay; Wayne S. Desarbo; S. Blanchard; N. Harmancioglu

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Capturing Consumer Heterogeneity in the Unsupervized Categorization Process

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Selin Atalay

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Groupement de Recherche et d'Etudes en Gestion à HEC

Wayne S. Desarbo

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S. Blanchard

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N. Harmancioglu

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Consumer Heterogeneity Categorization Process

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00495579

Submitted on : Monday, June 28, 2010-11:12:05 AM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00495579 , version 1 (28-06-2010)

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HAL Id : hal-00495579 , version 1

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Selin Atalay, Wayne S. Desarbo, S. Blanchard, N. Harmancioglu. Capturing Consumer Heterogeneity in the Unsupervized Categorization Process. 2009 Informs Marketing Science Conference, Jun 2009, Ann Arbor, United States. ⟨hal-00495579⟩

Capturing Consumer Heterogeneity in the Unsupervized Categorization Process

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