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Capturing Consumer Heterogeneity in the Unsupervized Categorization Process

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https://hal-hec.archives-ouvertes.fr/hal-00495579
Contributor : Antoine Haldemann <>
Submitted on : Monday, June 28, 2010 - 11:12:05 AM
Last modification on : Friday, June 5, 2020 - 12:44:02 AM

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  • HAL Id : hal-00495579, version 1

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Selin Atalay, Wayne Desarbo, S. Blanchard, N. Harmancioglu. Capturing Consumer Heterogeneity in the Unsupervized Categorization Process. 2009 Informs Marketing Science Conference, Jun 2009, Ann Arbor, United States. ⟨hal-00495579⟩

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