https://hal-hec.archives-ouvertes.fr/hal-00495578
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Submitted on : Monday, June 28, 2010 - 11:12:04 AM Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
Joseph Lajos, Z. Katona, A. Chattopadhyay, M. Sarvary. CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High. European Marketing Academy Conference, May 2009, Nantes, France. ⟨hal-00495578⟩