CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High

Joseph Lajos; Z. Katona; A. Chattopadhyay; M. Sarvary

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CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High

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Joseph Lajos

Function : Author

Groupement de Recherche et d'Etudes en Gestion à HEC

Z. Katona

Function : Author

A. Chattopadhyay

Function : Author

M. Sarvary

Function : Author

Keywords

Spreading Activation Network Model Categorization Uncertainty

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Humanities and Social Sciences Business administration

Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00495578

Submitted on : Monday, June 28, 2010-11:12:04 AM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00495578 , version 1 (28-06-2010)

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HAL Id : hal-00495578 , version 1

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Joseph Lajos, Z. Katona, A. Chattopadhyay, M. Sarvary. CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High. European Marketing Academy Conference, May 2009, Nantes, France. ⟨hal-00495578⟩

CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High

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