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CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High

Joseph Lajos 1 Z. Katona A. Chattopadhyay M. Sarvary
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Spreading Activation Network Model Categorization Uncertainty
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https://hal-hec.archives-ouvertes.fr/hal-00495578
Contributor : Antoine Haldemann <>
Submitted on : Monday, June 28, 2010 - 11:12:04 AM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00495578, version 1

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Joseph Lajos, Z. Katona, A. Chattopadhyay, M. Sarvary. CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High. European Marketing Academy Conference, May 2009, Nantes, France. ⟨hal-00495578⟩

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