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Journal Articles Advances in Consumer Research Year : 2009

Matching Product Newness to Consumer Exploratory Buying Behavior: Strategies for Effective New Product Launch

Abstract

The article offers specifications in ensuring effective new product launch. It is the most crucial part for marketers to attract the attention of consumers and accept new products. It is highly recommended that manufacturers should design products that consider the association between its characteristics to that of the consumer preferences. Analysis shows that consumers accept products that continue to respond to their need but offer more advantages and benefits.
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Dates and versions

hal-00493199 , version 1 (18-06-2010)

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  • HAL Id : hal-00493199 , version 1

Cite

Anne Michaut-Denizeau. Matching Product Newness to Consumer Exploratory Buying Behavior: Strategies for Effective New Product Launch. Advances in Consumer Research, 2009, Vol.36, pp.1048-1049. ⟨hal-00493199⟩

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