Should I keep or Should I Give: The Effects of Morality Salience on Disposing

Selin Atalay (1) , M. Tuere

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

The article explores how consumers dispose their possessions in mortality salience (MS). It highlights the concept that when mortality is salient individuals will dispose their possessions in ways that could create a sense of symbolic immortality. It also discusses the idea that when mortality is salient individuals will dispose their possession in ways that could allow them to form a socially valued identity.

Mots clés: CONSUMERS; CONSUMPTION (Economics); MORTALITY; IMMORTALITY; IDENTITY (Psychology)

Selin Atalay, M. Tuere. Should I keep or Should I Give: The Effects of Morality Salience on Disposing. Advances in Consumer Research, 2009, Vol.36, pp.820-822. ⟨hal-00493159⟩