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Should I keep or Should I Give: The Effects of Morality Salience on Disposing

Abstract : The article explores how consumers dispose their possessions in mortality salience (MS). It highlights the concept that when mortality is salient individuals will dispose their possessions in ways that could create a sense of symbolic immortality. It also discusses the idea that when mortality is salient individuals will dispose their possession in ways that could allow them to form a socially valued identity.
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https://hal-hec.archives-ouvertes.fr/hal-00493159
Contributor : Antoine Haldemann <>
Submitted on : Friday, June 18, 2010 - 10:42:55 AM
Last modification on : Tuesday, December 10, 2019 - 10:28:04 AM

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  • HAL Id : hal-00493159, version 1

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Selin Atalay, M. Tuere. Should I keep or Should I Give: The Effects of Morality Salience on Disposing. Advances in Consumer Research, The Association for Consumer Research, 2009, Vol.36, pp.820-822. ⟨hal-00493159⟩

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