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Conference papers

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Wolfgang Ulaga 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
Keywords : Customer Value Research Business Relationships
Document type :
Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00491966
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, June 14, 2010 - 4:39:10 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00491966, version 1

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HEC | PARISTECH | CNRS

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Wolfgang Ulaga. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?. Fourth International Conference on Business Market Management, Mar 2010, Copenhagen, Denmark. pp.NC. ⟨hal-00491966⟩

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