https://hal-hec.archives-ouvertes.fr/hal-00491966
Contributor : Antoine Haldemann <>
Submitted on : Monday, June 14, 2010 - 4:39:10 PM Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
Wolfgang Ulaga. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?. Fourth International Conference on Business Market Management, Mar 2010, Copenhagen, Denmark. pp.NC. ⟨hal-00491966⟩