Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Wolfgang Ulaga

Conference Papers Year : 2009

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

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1

Wolfgang Ulaga

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Groupement de Recherche et d'Etudes en Gestion à HEC

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Customer Value Research Business Relationships

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Antoine Haldemann : Connect in order to contact the contributor

https://hal-hec.archives-ouvertes.fr/hal-00491966

Submitted on : Monday, June 14, 2010-4:39:10 PM

Last modification on : Friday, March 24, 2023-2:52:53 PM

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hal-00491966 , version 1 (14-06-2010)

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HAL Id : hal-00491966 , version 1

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Wolfgang Ulaga. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?. Fourth International Conference on Business Market Management, Mar 2010, Copenhagen, Denmark. pp.NC. ⟨hal-00491966⟩

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

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