Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Wolfgang Ulaga

Conference papers

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Wolfgang Ulaga ¹

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Customer Value Research Business Relationships

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00491966
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, June 14, 2010 - 4:39:10 PM
Last modification on : Saturday, June 25, 2022 - 10:50:54 AM

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Identifiers

Collections

Citation

Export

Metrics

19

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Identifiers

Collections

Citation

Export

Share

Metrics

19