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Conference Papers Year : 2009

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

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hal-00491966 , version 1 (14-06-2010)

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  • HAL Id : hal-00491966 , version 1

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Wolfgang Ulaga. Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?. Fourth International Conference on Business Market Management, Mar 2010, Copenhagen, Denmark. pp.NC. ⟨hal-00491966⟩

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