Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Wolfgang Ulaga

Conference papers

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

Wolfgang Ulaga ¹

1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC

Keywords : Customer Value Research Business Relationships

Document type :

Conference papers

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-hec.archives-ouvertes.fr/hal-00491966
Contributor : Antoine Haldemann <>
Submitted on : Monday, June 14, 2010 - 4:39:10 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

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Musing on a Decade of Customer Value Research in Business Relationships: Where Do We Come From? Where Should We Go?

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161