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Conference Papers Year : 2009

The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength

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hal-00491962 , version 1 (14-06-2010)

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  • HAL Id : hal-00491962 , version 1

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Stefan Worm. The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength. 2009 ANZMAC Conference, 2009, Melbourne, Australia. pp.NC. ⟨hal-00491962⟩

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