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Conference Papers Year : 2009

The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength

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Humanities and Social Sciences Business administration

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https://hal-hec.archives-ouvertes.fr/hal-00491962

Submitted on : Monday, June 14, 2010-4:34:31 PM

Last modification on : Saturday, June 25, 2022-10:50:54 AM

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hal-00491962 , version 1 (14-06-2010)

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  • HAL Id : hal-00491962 , version 1

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Stefan Worm. The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength. 2009 ANZMAC Conference, 2009, Melbourne, Australia. pp.NC. ⟨hal-00491962⟩

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