https://hal-hec.archives-ouvertes.fr/hal-00491962
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Submitted on : Monday, June 14, 2010 - 4:34:31 PM Last modification on : Thursday, January 11, 2018 - 6:19:31 AM
Stefan Worm. The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength. 2009 ANZMAC Conference, 2009, Melbourne, Australia. pp.NC. ⟨hal-00491962⟩