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The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength

Stefan Worm 1
1 GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC
keyword : NC
Document type :
Conference papers
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https://hal-hec.archives-ouvertes.fr/hal-00491962
Contributor : Antoine Haldemann <>
Submitted on : Monday, June 14, 2010 - 4:34:31 PM
Last modification on : Thursday, January 11, 2018 - 6:19:31 AM

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  • HAL Id : hal-00491962, version 1

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Stefan Worm. The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength. 2009 ANZMAC Conference, 2009, Melbourne, Australia. pp.NC. ⟨hal-00491962⟩

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