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Price-promotion effectiveness during a price war

keyword : NC
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https://hal-hec.archives-ouvertes.fr/hal-00491958
Contributor : Antoine Haldemann Connect in order to contact the contributor
Submitted on : Monday, June 14, 2010 - 4:34:31 PM
Last modification on : Saturday, June 25, 2022 - 10:50:53 AM

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  • HAL Id : hal-00491958, version 1

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HEC | CNRS

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Francesca Sotgiu. Price-promotion effectiveness during a price war. 2009 Marketing Dynamics Conference, 2009, NC, France. pp.NC. ⟨hal-00491958⟩

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