Price-promotion effectiveness during a price war - Archive ouverte HAL Access content directly
Conference Papers Year : 2009

Price-promotion effectiveness during a price war

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hal-00491958 , version 1 (14-06-2010)

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  • HAL Id : hal-00491958 , version 1

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Francesca Sotgiu. Price-promotion effectiveness during a price war. 2009 Marketing Dynamics Conference, 2009, NC, France. pp.NC. ⟨hal-00491958⟩

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